Your best deals
aren't luck.
They follow a pattern you have never written down. I listen to your real calls, find that pattern, and turn it into a process your team can run without you in the room.
No form · no deck · send me three calls
Most founders don't have a sales problem. They have a memory problem.
You close. Nobody else can explain why. Every hire is a re-run of the same six-month experiment.
Pain, criteria and risk get half-asked. You find out the real budget in week six, from the buyer's silence.
"Be more consultative" is not feedback. Without a scorecard on real recordings, reviews reward whoever talks best in the meeting.
Three phases. You can stop after any of them.
Nothing starts before I have heard your calls. If the constraint isn't one I can fix, I tell you in week zero.
You send three recorded calls: one won, one lost, one stalled. I listen before we talk, then we spend 30 minutes on what I heard.
- ▸The one constraint costing you the most deals right now
- ▸A straight answer on whether I'm the right person for it
I review 10 to 15 real conversations against a scorecard built for your deal, not a generic framework. Then a 90-minute debrief with you and your leads.
- ▸Written diagnosis: where momentum dies, with timestamps
- ▸Your top 3 losing patterns, each with the counter-move
- ▸A rewritten discovery and follow-up structure you can use Monday
One 60-minute working session a week. We review live calls, run the hard objections out loud, and write the playbook as we go — from your own recordings, never from a template.
- ▸A playbook made of your calls: what to ask, when, and why
- ▸A call library new hires ramp on instead of shadowing
- ▸A manager scorecard, so coaching survives after I leave
Formats
- 15 calls reviewed
- Scorecard + written diagnosis
- 90-min debrief
- Weekly 60-min session
- Live deal reviews and role-plays
- Async call feedback between sessions
- Playbook + onboarding path
- Call library and manager scorecards
- Two in-person workshop days
Three teams, three constraints, numbers they can point at.
14-rep inside sales team. The best manager was the process — new reps took five months to reach quota, and only if he sat next to them.
Founder-led sales. He closed on instinct, so prospecting output swung three-fold week to week and forecasting was guesswork.
Eight-person team running 40 meetings a week with no shared standard. High volume, thin conversations, coaching by anecdote.
Client names and figures on this page are illustrative placeholders for this draft — replace with your own before publishing.
I sold it, then I managed it, then I had to teach it.
Eleven years in B2B sales: two of them cold-calling all day, five carrying a number, four running teams across the US and Europe. Then I founded my own company and discovered how differently you sell when it's your name on the product.
That's the whole reason I work from recordings. Advice that isn't grounded in what your buyers actually said is entertainment. I'd rather spend the first two weeks listening than the first two weeks presenting.
Worth reading before you book.
- ▸You have real sales conversations I can listen to
- ▸You want to understand the constraint before buying a solution
- ▸You'll stay in the room — test changes, sit in reviews
- ▸You're looking for a script that closes for you
- ▸You want more activity, not better conversations
- ▸Nothing is recorded and nothing can be
Send me three calls.
One won, one lost, one stalled. I'll come back with the constraint I hear — free, and useful whether or not we work together.